Resources
The resources listed on this page include those found on other pages of this website, along with additional materials used in the development of the site. They are organized alphabetically under topics that correspond roughly to the other pages of this website. Whereas some resources are specific to particular places, others are more general. Regardless, they provide information and insights that can be used in many places. Likewise, even though some of these items were developed for agriculture, they contain information that is clearly applicable to seafood alternative marketing.
- Alternative Marketing Considerations
US Small Business Administration (SBA). Key business questions that explore your motives for considering a new venture and associated needs.
Entrepreneurial checklist tool for beginning farm and home-based businesses. 2012
Rafie, AR & T Nartea. Journal of Extension. A self-evaluation, based on successful agricultural entrepreneurs, that considers personality and individual characteristics.
Johnson, T (ed.), AK Sea Grant. In: Fishermen's Direct Marketing Manual. AK, OR & WA Sea Grant. Questions to assess your strengths and weaknesses related to alternative marketing of seafood.
There's money in public sales, but lots of work too. 2010
Drouin, M. Pacific Fishing Magazine.
What exactly does a direct marketer do? 2007
Johnson, T (ed.), AK Sea Grant. In: Fishermen's Direct Marketing Manual. AK, OR & WA Sea Grant. Description of tasks that you will likely take on with alternative marketing.
- Alternative Marketing Guides
Fishermen's Direct Marketing Manual, 6th Edition
AK, WA, OR, & CA Sea Grant.
Basic Startup Guide for Direct Market Fishermen. 2010
Chambers, I. AK Sea Grant.
Fishermen's Direct Marketing Manual. 2007
Johnson, T (ed.). AK, OR & WA Sea Grant. Explains marketing concepts, how to find customers, business planning, accounting, packing and shipping, and setting up a boat for direct marketing.
Handbook for Small and Direct Marketing Farms. 2014
Barrentine, P & C Donovan. WA State Department of Agriculture.
Washington State Farmers Market Manual. 2012
Ostrom, M & ZD Lyons. WA State University Small Farms Program, WA State Department of Agriculture & WA State Farmers Market Association. Information on financing your business, international marketing, access to program publications, and more.
Websites, Webinars & Videos
Fishbiz: Alaska Fisheries Business Assistance Project
AK Sea Grant. A seafood business training and educational program for Alaska’s seafood industry participants and dependent coastal communities that focuses on education, research and extension. Although designed for AK fisheries, Fishbiz provides useful information and materials, much of which can be used by fishery participants throughout the US.
National Sustainable Agriculture Information Service—ATTRA
National Center for Appropriate Technology. Provides information on marketing, business and risk management for farming, with information broadly applicable to fisheries.
- State & Local Permitting Guides
California State and Local Regulations, Permits and Licenses for Seafood Alternative Markets
Culver, C., Pomerey, C., Stroud, A. | CA Sea Grant
Oregon State and Local Regulations, Permits and Licenses for Seafood Alternative Markets
Gladics, A., Doyle, J. | OR Sea Grant
Washington State and Local Regulations, Permits and Licenses for Seafood Alternative Markets
Keeton, J., O'Reagan, B. | WA Sea Grant