Resources
The resources listed on this page include those found on other pages of this website, along with additional materials used in the development of the site. They are organized alphabetically under topics that correspond roughly to the other pages of this website. Whereas some resources are specific to particular places, others are more general. Regardless, they provide information and insights that can be used in many places. Likewise, even though some of these items were developed for agriculture, they contain information that is clearly applicable to seafood alternative marketing.
- Alternative Marketing Considerations
US Small Business Administration (SBA). Key business questions that explore your motives for considering a new venture and associated needs.
Entrepreneurial checklist tool for beginning farm and home-based businesses. 2012
Rafie, AR & T Nartea. Journal of Extension. A self-evaluation, based on successful agricultural entrepreneurs, that considers personality and individual characteristics.
Johnson, T (ed.), AK Sea Grant. In: Fishermen's Direct Marketing Manual. AK, OR & WA Sea Grant. Questions to assess your strengths and weaknesses related to alternative marketing of seafood.
There's money in public sales, but lots of work too. 2010
Drouin, M. Pacific Fishing Magazine.
What exactly does a direct marketer do? 2007
Johnson, T (ed.), AK Sea Grant. In: Fishermen's Direct Marketing Manual. AK, OR & WA Sea Grant. Description of tasks that you will likely take on with alternative marketing.
- Alternative Marketing Guides
Manuals & Guides
Fishermen's Direct Marketing Manual, 6th Edition
AK, WA, OR, & CA Sea Grant.
Basic Startup Guide for Direct Market Fishermen. 2010
Chambers, I. AK Sea Grant.
Fishermen's Direct Marketing Manual. 2007
Johnson, T (ed.). AK, OR & WA Sea Grant. Explains marketing concepts, how to find customers, business planning, accounting, packing and shipping, and setting up a boat for direct marketing.
Handbook for Small and Direct Marketing Farms. 2014
Barrentine, P & C Donovan. WA State Department of Agriculture.
Washington State Farmers Market Manual. 2012
Ostrom, M & ZD Lyons. WA State University Small Farms Program, WA State Department of Agriculture & WA State Farmers Market Association. Information on financing your business, international marketing, access to program publications, and more.
Websites, Webinars & Videos
Fishbiz: Alaska Fisheries Business Assistance Project
AK Sea Grant. A seafood business training and educational program for Alaska’s seafood industry participants and dependent coastal communities that focuses on education, research and extension. Although designed for AK fisheries, Fishbiz provides useful information and materials, much of which can be used by fishery participants throughout the US.
National Sustainable Agriculture Information Service—ATTRA
National Center for Appropriate Technology. Provides information on marketing, business and risk management for farming, with information broadly applicable to fisheries.
New Business Models for Small-Scale Fishermen and Processors. 2011.
Nash, B & S Andreatta. NC Sea Grant and UNC Greensboro.
Northwest Atlantic Marine Alliance.Information on CSFs and links to resources useful for CSFs (e.g., a sample CSF contract) and for direct marketing more generally (e.g., shrimp preparation handout, information about regulatory agencies for some states).
Seafood Network Information Center
OR State University Seafood Research & Education Center. Provides links to seafood safety and quality information for fishermen, seafood processors, and inspectors, including sanitation, marketing and product development, guidelines and regulations, and information for seafood consumers.
Sell Your Own Fish!
A website, tailored to Alaska fishermen and Alaska fisheries, that provides resources and tools (e.g., license and permitting, business planning) to assist their efforts to sell their catch directly to consumer.
TAA Online Course Orientation. Video. 2006.
University of MN Center for Farm Financial Management. Brief video tutorial on how to navigate the TAA Online Training webpages and associated videos.
TAA Changing Business Models for Lobstermen. Videos and Handout. 2011.
Hall-Arber, M, MIT Sea Grant. University of MN Center for Farm Financial Management. Provides an introduction to business models, terminology, best business practices, ownership structures, and cooperatives and community-supported fisheries.
TAA Shrimp Marketing Opportunities. Videos and Handout. 2006.
Baker, MS, A Von Harten, and C Adams, NC, SC and FL Sea Grant. University of MN Center for Farm Financial Management. Provides audiovisual and other materials to assist fishermen in adapting to market challenges and opportunities. Although these materials were designed for US shrimp fishermen, they provide information and tools of potential use to a broad range of seafood producers.
TAA Strategic Positioning for Farmers and Fishermen. Videos and Handout. 2010.
Boehlje, M. University of MN Center for Farm Financial Management. Provides information to assist fishermen with developing a competitive advantage and more.
Wild Seafood Exchange.
Fishermen's News (Philips Publishing Co.). A one-day workshop, held annually, that brings together commercial fishermen, restaurateurs and others in direct sales to share information and network. Although most often held in Washington State, it also has been held in other locations in collaboration with a local host.
Reports & Articles
Local Catch Roundtable. 2012.
Scaroni,A. NMFS. NOAA-sponsored meeting among fishermen, NMFS staff and others on the challenges and opportunities facing fisheries, including local marketing.
Local Food Systems: Concepts, Impacts and Issues. 2010.
Martinez, S, M Hand, M Da Pra, S Pollack, K Ralston, T Smith, S Vogel, S Clark, L Lohr, S Low & C Newman. USDA Economic Research Service.
Making Wise Choices When Direct Marketing Your Aquaculture Products. 1992.
Swann, L. & J. Reipe. Illinois-Indiana Sea Grant.
Marketing Local Food. 2007.
Jewett, JG, B Nelson & D Braaten. Minnesota Institute for Sustainable Agriculture.
TAA Future Trends and the Outlook for New Marketing Opportunities. 2006.
Baker, MS, A Von Harten, and C Adams, NC, SC and FL Sea Grant. University of MN Center for Farm Financial Management.
There's money in public sales, but lots of work too. 2010.
Drouin, M. Pacific Fishing Magazine.
We are all niche marketers now: The process of product differentiation. 2010.
Fong, QSW. Fishery Industrial Technology Center, University of Alaska Fairbanks.
- Business (General)
Business and Financial Management Tools
FishBiz. AK Sea Grant.
A nonprofit organization dedicated to helping small businesses get off the ground, grow, and achieve their goals through education and mentorship. Its network of more than 11,000 volunteers in 320 chapters located throughout the US provides services at no charge or at very low cost. The SCORE website provides tools, information and ways to connect with mentors individually and through workshops.
Small Business Development Centers
US Small Business Administration (SBA). Local centers that provide free business consulting and low-cost training services including: business plan development, manufacturing assistance, financial packaging and lending assistance, exporting and importing support, disaster recovery assistance, procurement and contracting aid, market research help, 8(a) program support, and healthcare guidance.
US Small Business Administration (SBA).
Starting, Operating, or Closing a Business
US Internal Revenue Service (IRS).
West Coast State-Specific
Checklist for Starting a Business in California
Small Business Development Centers of California.
California Governor’s Office of Business and Economic Development.
How to Start a Small Business in Oregon
Oregon Small Business Development Center.
Oregon Business Guide: Employer’s Guide for Doing Business in Oregon
Oregon Secretary of State.
Oregon Secretary of State.
Washington State, Business Licensing Service.
Governor's Office for Regulatory Innovation and Assistance, State of Washington.
- Business Plans/Planning
Also refer to Business (General) resources.
University of MN. A free online resource specifically designed to help farmers, ranchers, fishermen, and small businesses write sound business plans.
Business Plan for a Startup Business Template. 2011.
SCORE Association.
Johnson, T (ed.). In: Fishermen's Direct Marketing Manual. AK, OR & WA Sea Grant.
US Small Business Administration (SBA).
Johnson, T (ed.). In: Fishermen's Direct Marketing Manual. AK, OR & WA Sea Grant.
TAA Developing Your Business Plan. Videos and Handout. 2011.
Klair, K. University of MN Center for Farm Financial Management. Online training includes handouts and presentations on marketing, management and organization, business plans and consultants, and more.
TAA Lobster Marketing Opportunities: Alternative Ways to Organize for the Purposes of Marketing Seafood Products. Video and Handout. 2010.
Donahue, S, B Somers and H Rhodes, RI Sea Grant. University of MN Center for Farm Financial Management.
TAA Shrimp Marketing Opportunities: Organization Methods. Videos and Handout. 2006.
Baker, MS, A Von Harten, and C Adams. University of MN Center for Farm Financial Management. Provides information to help fishermen understand the alternative methods for organizing to better market their seafood.
TAA Staying Up to Date on Seafood Market Trends. Video. 2006.
Baker, MS, A Von Harten and C Adams, NC, SC and FL Sea Grant. University of MN Center for Farm Financial Management.
TAA Strategic Positioning for Farmers and Fishermen. Videos and Handout. 2010.
Boehlje, M. University of MN Center for Farm Financial Management. Provides information to assist fishermen with developing a competitive advantage and more.
Financial Planning
Calculating profitability for a direct marketing operation. 2010.
Haight, G. AK Sea Grant.
Crab Economics 101: From the bottom of the sea to your plate. 2002.
Holschuh, A. North Coast Journal Weekly.
Determining marketing costs and returns in alternative marketing channels. 2009.
Hardesty, SD & P Leff. Renewable Agriculture and Food Systems.
FishBiz. AK Sea Grant.
TAA Developing Your Financial Statements and Measures. Videos and Handout. 2011.
Nordquist, D and RH Craven. University of MN Center for Farm Financial Management. Free online presentations and downloadable resources on how to develop a financial plan and track your business’s performance.
TAA Financial Planning for Fishing Families. Videos and Handout. 2011.
Hill, DR, Coastal Enterprises, Inc. University of MN Center for Farm Financial Management.
TAA Interpreting Financial Statements and Measures. Videos and Handout. 2011.
Nordquist, D and RH Craven. University of MN Center for Farm Financial Management.
Tracking Your Money: A Quick Guide for Alaska’s Skiff Fisherman and Catcher-Seller. 2010.
Haight, G & J Liboff. AK Sea Grant.
- Business Structures & Taxes
Structure
US Internal Revenue Service (IRS)
Business Structure: Which Works best for You?
SCORE Association.
Choose Your Business Structure
US Small Business Administration (SBA).
West Coast State-Specific
Selecting a Business Structure
California Tax Service Center.
Select Your Business Name and Structure
Oregon Secretary of State.
Washington State Licensing Service.
Washington Business and Organization Structure Considerations
Washington State. Tables comparing types of business structures.
Taxes
US Small Business Administration (SBA).
US Small Business Administration (SBA).
US Internal Revenue Service (IRS).
West Coast State-Specific
California Tax Service Center.
Registering for Business Taxes (California).
California Governor’s Office of Business and Economic Development.
Oregon Express: Taxes (Oregon)
Oregon Office of Secreatry of State. Business Xpress.
Business Taxes (Oregon).
Oregon Department of Revenue.
Business and Occupation Taxes (Washington)
Washington Department of Revenue.
Commercial Fishing (Washington)
Washington Department of Revenue. A guide to Washington taxes that apply to commercial fishermen for activities of catching to selling.
- Community Supported Fisheries (CSFs)
CSF Bait Box: Fishermen's Guide to Community Supported Fisheries
Northwest Atlantic Marine Alliance.
CSF Financial Forecasting Tool (Draft).
Northwest Atlantic Marine Alliance.
CSF Profitability and Pricing Calculator. 2008.
Eflund, B. NC Sea Grant.
Laying a Solid Foundation for Community Supported Fisheries. 2012.
National Marine Fisheries Service (NMFS). Brief online description of CSFs, challenges and opportunities identified during the May-June 2012 National Summit on CSFs.
Local Catch: A Network of Community Supported Fisheries
An online network of community supported fisheries (CSFs) and related interests that links consumers to CSFs, seeks to increase the visibility of CSFs and provide assistance to individuals and organizations in envisioning, designing, and implementing CSFs.
Local Catch Roundtable. 2012.
Scaroni, A. National Marine Fisheries Service (NMFS).
Anderson, P, E Chapman, N Dorry, M Hall-Arber, A Scaroni, K Selkoe, S Showalter Otts, J Stoll, and E Tyler. National Marine Fisheries Service (NMFS).
Northwest Atlantic Marine Alliance (NAMA). Information on and links to resources useful for CSFs (e.g., a sample CSF contract) and for direct marketing more generally (e.g., shrimp preparation handout, information about regulatory agencies for some states).
Starting and Maintaining CSF Programs. 2012.
National Sea Grant Law Center.
TAA Community Supported Fisheries. Video and handout. 2011.
Hall-Arber, M, MIT Sea Grant. University of MN Center for Farm Financial Management.
Tips for Selling through CSAs. 2012.
Alcorta, M, R Dufour & T Hinman. ATTRA Sustainable Agriculture. National Sustainable Agriculture Information Service.
- eMarkets
Save money by marketing your product with e-newsletters. 2011
George, B. Pacific Fishing Magazine.
Tips for Selling on the Internet. 2012.
Alcorta, M, R Dufour & T Hinman. ATTRA Sustainable Agriculture. National Sustainable Agriculture Information Service. Advantages, considerations, key questions to ask yourself, tips for selling on the internet, and resources.
Using the Internet to Enhance Direct Market Sales of Seafood.
Nash, B., C. McDuffie & M. Smith. NC Sea Grant.
- Fishermen's/Farmers' Markets
Fishermen's and Farmer's Markets
Seafood Direct Marketing Manual, 6th Edition. Chapter 12. AK, WA, OR, & CA Sea Grant. Provides a list of questions to ask yourself and others when considering selling at this type of marketplace.
Connecting Farmer's Markets to a New World of Opportunities. 2012.
Tropp, D. US Department of Agriculture (USDA). Provides a link to the National Farmers Market Directory, and links for obtaining a listing in the directory.
Farmers Markets and Local Food Marketing
US Department of Agriculture (USDA).
A nonprofit organization with a mission “to strengthen farmers markets for the benefit of farmers, consumers, and communities.” Provides information for farmers (and other producers) and develops and provides educational programming and networking opportunities for farmers market managers and vendors.
Food Hubs: Building Stronger Infrastructure for Small and Mid-Size Producers
US Department of Agriculture (USDA).
Getting Started with the Water Harvest Program. 2010.
Hogge, P & J Hogge. VA Sea Grant. A guide for fishermen to earn more for their catch by selling direct at farmers' markets.
Tips for Selling at Farmers Markets. 2012.
Alcorta, M, R Dufour & T Hinman. ATTRA Sustainable Agriculture. National Sustainable Agriculture Information Service.
West Coast State-Specific
Guides for organizing and participating in CA Fishermen’s Market based on county public health food code requirements.
Organizing a California Fishermen's Market (Navigating the Permitting Process)
CA Sea Grant & CCDEH. Refer to this guidance document to learn what Environmental Health Departments (EHD) and others require to start this type of market.
Participating in a California Fishermen's Market (Navigating the Permitting Process)
CA Sea Grant & CCDEH. Refer to this guidance document to learn what Environmental Health Departments (EHD) and others require to participate in this type of market.
California Certified Farmers Market
CA Department of Food and Agriculture (CDFA). Provides information for CA farmers markets and community supported agriculture programs, e.g., a directory of farmers markets by county, application and certification forms, legislative and other policy information, links to county agricultural commissioners.
Oregon Farmers Market Association
A nonprofit organization that promotes, supports and helps establish OR farmers' markets; provides services and educational assistance to market members; and helps connect rural and urban communities.
Washington State Farmers Market Association
A nonprofit organization that supports and promotes WA farmers markets; its resource center page provides links to market assessment and business planning tools for farmers' markets.
Washington State Farmers Market Manual. 2012.
Ostrom, M & ZD Lyons. WA State University Small Farms Program, WA Department of Agriculture & WA State Farmers Market Association.
- HACCP & Seafood Safety
HACCP
Examples of Seafood HACCP Plans
OR State University Seafood Network Information Center.
Fish and Fishery Products Hazards and Controls Guidance (4th Edition). 2011.
US Food and Drug Administration (FDA). Includes documents and videos with guidance on regulations and procedures to ensure seafood safety.
US Food and Drug Administration (FDA).
Sanitation Control Procedures for Processing Fish and Fishery Products. 2000.
National Seafood HACCP Alliance. FL Sea Grant.
Association of Food and Drug Officials and the Seafood HACCP Alliance. Provides background information and offers training courses for HACCP programs and related Sanitation Control Procedures.
US Food and Drug Administration (FDA). Provides information on seafood HACCP, including regulatory information, guidance, and links to resources.
Seafood HACCP: Online Training Course
NY Sea Grant, Cornell University Cooperative Extension, and the National Seafood HACCP Alliance. Provides information about and access to training modules offered by the Seafood HACCP Alliance.
Seafood Network Information Center. OR State University Seafood Research & Education Center.
Tips for Direct Marketers: The Onboard DEC Inspection. 2006.
Baker, T. AK Sea Grant. Provides guidance on preparing for onboard inspection to meet federal HACCP and Alaska Department of Environmental Conservation requirements.
Seafood Safety
US Food and Drug Administration (FDA).
Ice Your Fish: Prevent Histamine Poisoning. 2004.
OR State University Seafood Network Information Center.
National Shellfish Sanitation Program
US Food and Drug Administration (FDA). Downloadable documents (updated annually) on the growing, processing and shipping of shellfish.
NOAA Seafood Inspection Program
NOAA Fisheries (NMFS). Provides program overview, information about (fee-based) services, contact information for seafood inspection program offices throughout the US, and other information.
Prevent Histamine Poisoning in Your Fish! 2003.
LA Sea Grant and LA State University Ag Center.
Scombrotoxin (Histamine) Formation. 2011.
US Food and Drug Administration (FDA). In: Fish and Fishery Products Hazards and Controls Guidance, 4th Edition.
OR State University, Cornell University, the Universities of DE, RI, FL & CA and the Community Seafood Initiative.
OR State University, Cornell University, the Universities of DE, RI, FL & CA and the Community Seafood Initiative. Provides downloadable brochures, nutritional facts and food safety information for consumers.
California Seafood Council.
Seafood Safety: General Information
OR State University, Cornell University, the Universities of DE, RI, FL & CA and the Community Seafood Initiative.
OR State University, Cornell University, the Universities of DE, RI, FL & CA and the Community Seafood Initiative.
Seafood Science and Technology
NY Sea Grant. Provides information on good manufacturing practices, seafood HACCP training, and related links.
Why Seafood Spoils. 1989.
OR State University Seafood Network Information Center.
- Handling & Processing Seafood
Handling
Care and Handling of Salmon: The Key to Quality. 1995.
Doyle, JP. AK Sea Grant.
Handle with Care: The Alaska Shipper’s Guide to Seafood Quality
AK Seafood Marketing Institute.
Recommended Procedures for Handling Troll-Caught Salmon. 2004.
Tom, PD & CM Dewees. CA Salmon Council & CA Sea Grant.
Safe Food Handling Fact Sheets
US Department of Agriculture (USDA).
Processing
*Note: if processing your catch, you may need to be trained in and comply with HACCP.*
Manual of Seafood Processing and Marketing in North Carolina. 1980.
Thomas, FB, TM Miller, NB Webb, & JE Easley, Jr. NC Sea Grant. Provides information on handling fish, from bleeding to gutting, glazing and packing, lowering temperature, determining freshness and related business planning, cost and revenue considerations.
Seafood Network Information Center. OR State University. Provides links to government and non-government sites that provide information on canning, chilling, refrigeration, and freezing; time and temperature monitoring, energy considerations, and other aspects of seafood handling the processing.
Transportation
Road worries: A few transportation tips for direct marketers. 2010.
McManman, D. Pacific Fishing Magazine.
- Institutional Sales
Does Your Small Business Qualify for Government Contracts?
US Small Business Administration (SBA).
Tips for Selling to Institutional Markets. 2012.
Alcorta, M, R Dufour & T Hinman. ATTRA Sustainable Agriculture. National Sustainable Agriculture Information Service.
West Coast State-Specific
Doing Business With the State (California)
California Department of General Administration, General Services Procurement Division.
Doing Business With the State (Oregon)
Oregon Department of Administrative Services, Procurement Information Network.
Doing Business With the State (Washington)
Washington State Department of Enterprise Services.
- Insurance
Buying Insurance: Five Tips for Buying Business Insurance
US Small Business Administration. A tool to determine what types of insurance are best for your business, and how to secure coverage to provide adequate protection and minimize risks.
US Small Business Administration. Links to websites that provide guidance for purchasing business insurance and include "InsureU for small business" and "Information about insurance companies."
- Off-the-Boat/Over-the-Bank Sales
Buying albacore tuna directly from a commercial fisherman. Video. 2011.
Hilderbrand, K. OR Sea Grant..
Guidelines for retail fish sales from commercial fishing vessels. 2008.
California Department of Environmental Health. Guidelines for off-the-boat seafood sales in CA developed by the CCDEH, an organization comprised of Environmental Health Directors from CA's 58 counties and 4 CA cities.
Setting up your boat for direct marketing. 2007.
Fisk, G., WA Sea Grant. In: Fisherman's Direct Marketing Manual. AK, OR & WA Sea Grant.
Tips for Direct Marketers: The Onboard DEC Inspection. 2006.
Baker, T. AK Sea Grant.Provides guidance on preparing for onboard inspection to meet requirements of (national) HACCP and of the Alaska Department of Environmental Conservation.
- Pricing
Calculating profitability for a direct marketing operation. 2010.
Haight, G. AK Sea Grant.
Determining marketing costs and returns in alternative marketing channels. 2009.
Hardesty, SD & P Leff. Renewable Agriculture and Food Systems.
Developing pricing strategies for direct marketers. 2008.
Haight, G. AK Sea Grant.
Direct marketing and value-added products
Maryland Rural Enterprise Development Center. University of MD Extension.
- Product Types
Direct marketing and value-added products
Maryland Rural Enterprise Development Center. University of Maryland Extension.
National Marine Fisheries Service (NMFS). Provides information on popular US seafood, including product types, nutritional value and recipes, as well as the species, fisheries and management.
US Food and Drug Administration (FDA).
OR State University Seafood Network Information Center. Provides links to sources of information on canning, chilling, refrigeration, and freezing seafood; time and temperature monitoring, energy considerations, and more.
Ready-to-sell: Developing value-added seafood products. 2010.
Nash, B. NC Sea Grant.
TAA Staying Up to Date on Seafood Market Trends. Video. 2006.
Baker, MS, A Von Harten, and C Adams, NC, SC and Fl Sea Grant. University of MN Center for Farm Financial Management.
- Promoting Your Product
17 Free Marketing Ideas that Are Always Relevant. 2013.
Briere, L. Vision Advertising.
22 Marketing Ideas for Small Businesses with Limited Budgets. 2014.
Marrs, M. WordStream.
Branding Seafood: Developing a Marketing Plan to Sell Value-Added Seafood Products. 2006.
Ritter, L, B Nash & W Small. NC Sea Grant.
Traditional Promotional Methods
Is Traditional Marketing Still Alive? 2013.
Lavinsky, D. Forbes Magazine.
TAA Shrimp Marketing Opportunities: Benefits of the Internet. Videos and Handout. 2006.
Baker, MS, A Von Harten, and C Adams. University of MN Center for Farm Financial Management. Provides information on identifying potential customers and how to reach them.
Traditional Marketing Still Rules. 2012.
Lesonsky, R. US Small Business Administration (SBA).
Websites
Digital Marketing: A Guide for Seafood Producers - Websites
CA Sea Grant.
Comparing Website Builder Platforms
Chart from Digital Marketing: A Guide for Seafood Producers. CA Sea Grant.
Tips for Building Your First Small Business Website
Small Business Trends.
Examples of Seafood Alternative Marketing Websites. May 2015
CA Sea Grant.
Using the Internet to Enhance Direct Market Sales of Seafood. 2010.
Nash, B, C McDuffie & M Smith. NC Sea Grant.
Your Website Center of Excellence
SCORE Association.
A free online tool that enables users to create a website and/or “blog” (web log) to post and share information.
EMAIL MARKETING
Digital Marketing: A Guide for Seafood Producers - Email Marketing
CA Sea Grant.
SMS (TEXT) Marketing
Digital Marketing: A Guide for Seafood Producers - SMS Marketing
CA Sea Grant.
Social Media
Digital Marketing: A Guide for Seafood Producers - Facebook
CA Sea Grant.
Digital Marketing: A Guide for Seafood Producers - Instagram
CA Sea Grant.
Digital Marketing: A Guide for Seafood Producers - X (formerly Twitter)
CA Sea Grant.
Digital Marketing: A Guide for Seafood Producers - LinkedIn
CA Sea Grant.
Digital Marketing: A Guide for Seafood Producers - TikTok
CA Sea Grant.
Digital Marketing: A Guide for Seafood Producers - Youtube
CA Sea Grant.
5 Keys To Making Your Business Thrive on Facebook. 2014.
Russo, A. Entrepreneur.
Examples of Seafood Alternative Marketing Social Media. May 2015
CA Sea Grant.
Facebook Marketing for Small Business: What You Need to Know. 2013
Stelzner, M. Social Media Marketing Society.
SCORE Association.
Dex Media.
Social Media and YOU: The Benefits!
Rosenblum, M. Web Success Team.
Social Networks as Online Marketing Tools: New Trends in Social Media
Webbed Marketing.
Branding
SCORE Association.
Branding Seafood: Developing a Marketing Plan to Sell Value-Added Seafood Products. 2006.
Ritter, L, B Nash & W Small. NC Sea Grant.
Examples of Seafood Alternative Marketing Branding. May 2015
CA Sea Grant.
TAA Shrimp Marketing Opportunities: Branding. Videos and Handout. 2006.
Baker, MS, A Von Harten, and C Adams, NC, SC and FL Sea Grant. University of MN Center for Farm Financial Management. Provides information on three components of brand identity and how branding, marketing and advertising can positively impact seafood businesses.
- Restaurants/Retail Market Styles
Tips for Selling to Restaurants. 2012.
Alcorta, M, R Dufour & T Hinman. ATTRA Sustainable Agriculture. National Sustainable Agriculture Information Service.
- Seafood Buying Clubs
Examples of Seafood Buying Club Websites. 2015.
CA Sea Grant.
Promotional website that includes software to help manage food buying clubs.
Internet Farmer & Buying Club Software. Question and answer guidance for consumers considering starting a buying club.
Tips for Selling to Aggregators/Grower Marketing Coops. 2012.
Alcorta, M, R Dufour & T Hinman. ATTRA Sustainable Agriculture. National Sustainable Agriculture Information Service.
Tips From Successful Buying Clubs.
Coop Directory Service.
- State & Local Permitting Guides
California State and Local Regulations, Permits and Licenses for Seafood Alternative Markets
Culver, C., Pomerey, C., Stroud, A. | CA Sea Grant
Oregon State and Local Regulations, Permits and Licenses for Seafood Alternative Markets
Gladics, A., Doyle, J. | OR Sea Grant
Washington State and Local Regulations, Permits and Licenses for Seafood Alternative Markets
Keeton, J., O'Reagan, B. | WA Sea Grant
- Your Own Restaurant/Retail Market/Roadside Stand
Tips for Selling at Roadside Stands. 2012.
Alcorta, M, R Dufour & T Hinman. ATTRA Sustainable Agriculture. National Sustainable Agriculture Information Service.