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Breadcrumb

  1. Market Your Catch
  2. Alternative Market Types
  3. Alternative Markets at a Glance

Alternative Markets at a Glance

This comparison chart points out some key differences among the eight alternative market types in their most basic form (see definitions below).

Alternative Markets at Glance Chart PDF

Poster comparing eight alternative markets on various categories.
Poster of definitions of alternative markets.

MARKET YOUR CATCH

Is it for you?

  • Considerations

Alternative Market Types

  • Off-the-Boat and Over-the-Bank Sales
  • Fishermen’s and Farmers' Markets
  • Community Supported Fisheries (CSFs)
  • Seafood Buying Clubs
  • eMarkets
  • Restaurant and Retail Market Sales
  • Institutional Sales
  • Your Own Retail Market or Restaurant
  • Alternative Markets at a Glance

Enhancing Success

  • Tips for Alternative Marketing Success
  • Promoting Your Product
    • Digital Marketing
      • Websites
      • Email Marketing
      • SMS (Text) Marketing
      • Social Media
      • Creating Digital Content
      • Optimizing Your Reach
      • Evaluating Your Success
    • Traditional Promotional Methods
    • Branding
  • Success Story

Getting Started

  • Products, Customers and Price
  • Business Resources
  • Seafood Safety
  • Permits and More
    • California
    • Oregon
    • Washington
  • Financing Your Alternative Market
    • Crowdfunding (Fund Raising)
    • Grant Programs
    • Loan and Investor Programs

Learn More

  • Resources
  • Agencies
  • Glossary + Acronyms
  • Collaborators
California Sea Grant Homepage NOAA Homepage
Scripps Institution of Oceanography Homepage
  • Visit California Sea Grant on Facebook
  • Visit California Sea Grant on X/Twitter
  • Visit California Sea Grant on Youtube
  • Visit California Sea Grant on Instagram
  • Visit California Sea Grant on Linkedin

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