Skip to main content
  • SCRIPPS.UCSD.EDU
  • Directory
California Sea Grant
search-icon
California Sea Grant Search Button Toggle navigation
search-icon

Global Navigation

  • About arrow
    • Our People
    • Jobs & Opportunities
    • Services
    • Events
    • 50th Anniversary
    • History
    • Giving
    • Contact Us
  • Funding arrow
    • Funding Opportunities
    • Student and Early Career Funding
    • Managing Your Award
    • Attributions to California Sea Grant
    • Proposal Budget Forms
    • Reporting
  • Students arrow
    • Managing Your Fellowship Award
    • Alumni Directory
    • Stay Connected
  • Our Work arrow
    • Research Projects
    • California Seafood Profiles
    • Resources
    • Sustainable Fisheries and Aquaculture
    • Healthy Coastal Ecosystems
    • Resilient Coastal Communities & Economies
    • Education, Training and Public Information
    • E-Documents
  • News arrow
    • News Archives
    • For Journalists
  • Directory
  • SCRIPPS.UCSD.EDU
  • About
    • Our People
    • Jobs & Opportunities
    • Services
    • Events
    • 50th Anniversary
    • History
    • Giving
    • Contact Us
  • Funding
    • Funding Opportunities
    • Student and Early Career Funding
    • Managing Your Award
    • Attributions to California Sea Grant
    • Proposal Budget Forms
    • Reporting
  • Students
    • Managing Your Fellowship Award
    • Alumni Directory
    • Stay Connected
  • Our Work
    • Research Projects
    • California Seafood Profiles
    • Resources
    • Sustainable Fisheries and Aquaculture
    • Healthy Coastal Ecosystems
    • Resilient Coastal Communities & Economies
    • Education, Training and Public Information
    • E-Documents
  • News
    • News Archives
    • For Journalists

Breadcrumb

  1. Market Your Catch
  2. Alternative Market Types
  3. Alternative Markets at a Glance

Alternative Markets at a Glance

This comparison chart points out some key differences among the eight alternative market types in their most basic form (see definitions below).

Alternative Markets at Glance Chart PDF

Poster comparing eight alternative markets on various categories.
Poster of definitions of alternative markets.

MARKET YOUR CATCH

Is it for you?

  • Considerations

Alternative Market Types

  • Off-the-Boat and Over-the-Bank Sales
  • Fishermen’s and Farmers' Markets
  • Community Supported Fisheries (CSFs)
  • Seafood Buying Clubs
  • eMarkets
  • Restaurant and Retail Market Sales
  • Institutional Sales
  • Your Own Retail Market or Restaurant
  • Alternative Markets at a Glance

Copy of Getting Started or Expanding

  • Copy of Products, Customers and Price
  • Copy of Promoting Your Product
    • Clone of Branding
    • Clone of Traditional Promotional Methods
    • Clone of Web Presence
    • Creating Digital Content
    • Digital Marketing: An Overview
    • Email Marketing
    • Optimizing Your Reach
    • SMS (Text) Marketing
    • Social Media
  • Copy of Tips for Alternative Marketing Success

Start + Expand

  • Products, Customers and Price
  • Business Elements
  • Seafood Safety
  • Permits and More
    • California
    • Oregon
    • Washington
  • Financing Your Alternative Market
    • Crowdfunding (Fund Raising)
    • Grant Programs
    • Loan and Investor Programs
  • Promoting Your Product
    • Traditional Promotional Methods
    • Web Presence
    • Social Media Networking
    • Branding
  • Tips for Alternative Marketing Success

Learn More

  • Resources
  • Agencies
  • Glossary + Acronyms
  • Collaborators

Feature Story

California Sea Grant Homepage NOAA Homepage
Scripps Institution of Oceanography Homepage
  • Visit California Sea Grant on Facebook
  • Visit California Sea Grant on X/Twitter
  • Visit California Sea Grant on Youtube
  • Visit California Sea Grant on Instagram
  • Visit California Sea Grant on Linkedin

Footer menu

Sign up for updates

Join our mailing list and receive funding and fellowship information, news releases, and job announcements.

Explore

Directory

Jobs & Opportunities

Events Calendar

Funding Opportunities

Contact Us
California Sea Grant
Scripps Institution of Oceanography,
UC San Diego
9500 Gilman Drive
La Jolla, CA 92093
(858) 534-4440

Maps and Directions

Contact Information

© 2025 Regents of the University of California. All rights reserved. Terms of Use | Accessibility | Privacy | CASG Website Support | Login

Subscribe to California Sea Grant Emails

Subscribe to California Sea Grant emails
* indicates required
Interests

View previous campaigns.