Market Your Catch
Alternative Marketing of Your Catch
Information from Fishermen for Fishermen
What is it and could it be for you?
Seafood alternative marketing expands the options available to fishermen for selling their catch, however it takes more time, effort, and often, new skills and additional expenses. It’s important to consider the general benefits and challenges as well as those specific to each type of alternative market.
What are some market types to consider?
Seafood alternative markets come in many forms. They can be used singly or in combination with one another and/or traditional markets. The requirements for each — the amount of time, resources and interactions with consumers, among other attributes — vary.
how do you get started?
Getting started with or expanding seafood alternative markets requires having a well-developed plan. This includes defining your products, customers and price; meeting business, seafood safety and permit requirements; and identifying ways to finance your alternative market.
how do you enhance your success?
To succeed in alternative marketing, fishermen have to do more than provide a high quality product. Building relationships with customers and promoting products through traditional promotional methods and digital marketing are important for maintaining consistent sales.
About This Site
This website is intended to serve as a resource for West Coast fishermen. It also may be useful to fishermen elsewhere and others interested in seafood alternative markets. Many people and resources have contributed to this website.
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